Huisstijldocument - Inter-Actief

We use three colors as Inter-Actief. Besides blue, these are green and red. Ofcourse blue is the most recognizable and therefore we encourage you to create designs that use blue as much as possible. If you need to use multiple colors, you can use green and red besides blue, but only use these if it is necessary. In many cases a design consisting of only one color is much more pronounced than one that inappropriately uses a lot of different colors.

Please ensure that the color you pick is suited for the medium you are designing for. Colors are listed both for digital as well as printed media.

Use PMS or CMYK for printed media.
Use RGB or HEX for digital media.

Do not use tools to convert the color values, because they will not match the values that are shown below.

Illustrator rounds color values internally. This can result different values after you input them.

The middle column shows the base color.
The left column shows a lighter variant
The right column shows a darker variant

Blue is the main color.


Pantone/PMS	-	7687 C (glossy)	-
CMYK	79, 52, 0, 34	100, 78, 0, 18	79, 52, 0, 60
RGB	36, 80, 168	29, 66, 138	21, 48, 101
HEX	#2450A8	#1D428A	#153065

Use green as the primary supporting color.


Pantone/PMS	-	0356 C (glossy)	-
CMYK	94, 0, 72, 40	94, 0, 73, 53	95, 0, 73, 70
RGB	9, 154, 43	7, 120, 33	4, 77, 21
HEX	#099A2B	#077821	#044D15

Use red as the secondary supporting color.


Pantone/PMS	-	7627 C (glossy)	-
CMYK	0, 77, 79, 14	0, 81, 83, 28	0, 80, 83, 38
RGB	220, 51, 46	184, 35, 31	157, 31, 27
HEX	#DC332E	#B8231F	#9D1F1B